by Jack Locke


What’s wrong with this message?

It’s wimpy.

If Canada wants macho warriors, ready to wipe-out other human beings… You have to push the idea that killing is okay.

“C’mon soldier, those are not human beings you are shooting, exploding, destroying, they are merely human beans(i.e. non-feeling legumes.)”

Come on Canadian Forces marketing team, get with it!

“KILL” with the Canadian Forces.

Or, “BRUTALIZE” with the Canadian Forces. “Fight” indicates a Marquis de Queensbury boxing match, or some such silliness.

When will the marketers get tough? War is about blood and guts and amputations.

Let us march with our Prime Minister and FIGHT with the Canadian Forces (to return to peacekeeping.)

Prime Minister Harper inspects the troops


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